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Originally born in 2004, Frugi began life as a 'Eureka' moment and has grown into a fabulous brand of organic baby and children's clothing to keep your kids smiling!

The Brand


Planet Frugi has grown dramatically since 2004. On a mission to put the planet first, Frugi create cotton organic clothing that is both fun and ethically sourced.

Frugi's clothing is full of fun and interactive detail that keep little hands busy, with clothing that children really do love to wear. Frugi now design clothing for new-born babies, toddlers, children and maternity wear.

Frugi ss19 girl

Where can you buy Frugi?


At Oldrids & Downtown we are delighted to bring you a range of Frugi products. From lively and soft children's clothing designs in a variety of intricate and exciting patterns and colours to comfortable maternity linens and accessories, you are sure to find something you love.

To shop our range of Frugi, visit us at our Downtown Grantham Superstore. Not sure where we are? Find your nearest store here

Frugi Baby
Frugi Toddler
Frugi Kids